About this catalog

A guide to what Floerns sells, built because the brand store is hard to read.

Floerns publishes several hundred listings across a store front that reorganises itself around promotions. The same dress shows up under vacation, under new arrivals and under hot sellers, with a title long enough to hold six keywords and a size. Finding out whether the brand makes a plain linen short in your size takes longer than it should.

So we pulled the whole range into one place. Every listing with a live price is here, the duplicate colourways are collapsed into one entry, and the names are cut back to describe the garment. Ten sections, sorted by what a thing is rather than which promotion it was in that week.

What we add

Three things. A readable name. A section that makes sense. And a short piece of writing on each product page that says what the fabric does, how the fit runs and what the piece is for. The manufacturer bullet points stay on the page underneath, in the original wording, so you can see what came from the brand and what came from us.

What we do not do

We do not sell anything, hold stock, take payment or handle returns. There is no basket on this site. Every buy button opens the retailer listing, and the transaction happens there under their terms.

How the money works

This site earns a commission when someone follows a link here and buys. It costs the buyer nothing extra. It also means we have an obvious interest in you clicking, which is why the fabric warnings and the sizing problems stay on the page instead of being smoothed over. A catalog that only says nice things is not useful to anyone.

Keeping it current

Prices and stock come from the retailer feed and are refreshed in batches. Between refreshes a number here can drift, so the figure on the retailer page is always the one that counts. Listings that go out of stock permanently get removed at the next rebuild.